項(xiàng)目名稱：榮盛·金科雅苑樣板間

Project Name: RiseSun.Jinke Yayuan Model Room

項(xiàng)目地址：河北 邯鄲

Project address: Hangzhou, Hebei Handan

開發(fā)商：金科地產(chǎn)

Developer:Jinke Real Estate

項(xiàng)目面積：117㎡、104㎡

Project Name: 117㎡、104㎡

軟裝設(shè)計(jì)：樹美國內(nèi)設(shè)計(jì)中心

Interior design: SUMAY Domestic Design Center

完工時(shí)間：2020年04月

Completion time: April, 2020

項(xiàng)目攝影：帝成傳媒.大白

Project Photography: Dicheng Media. Dabai

本次項(xiàng)目位于南部新城核心區(qū)域，是邯鄲市未來重點(diǎn)發(fā)展的區(qū)域，項(xiàng)目位于東環(huán)路與邯大路交叉口南行100米路西，周邊的大型購物中心，教育，醫(yī)療、娛樂及金融服務(wù)等生活配套一應(yīng)俱全。樣板房設(shè)計(jì)

This project is located in the core area of Southern New City, which is the key development area of Handan City in the future. The project is located 100 meters west of the southbound intersection of Donghuan Road and Handa Road. The surrounding large shopping centers, education, medical, entertainment and financial services, etc. Living facilities are readily available.

在數(shù)字互聯(lián)網(wǎng)大環(huán)境的加持下，催生出年輕群體以“個人化”消費(fèi)習(xí)慣為導(dǎo)向的生活方式及審美趨向。我們大致將其概括為：追求個性化與差異感，創(chuàng)造性與藝術(shù)感、以及圈層認(rèn)同等……

With the support of the digital Internet environment, a lifestyle and aesthetic trend of young groups with "personalized" consumption habits as a guide has emerged. We roughly summarize it as follows: the pursuit of personalization and difference, creativity and artistic sense, and circle identity ...

創(chuàng)造性、差異化與可行性

項(xiàng)目客群定位是30~45歲的中青年客群，以剛需為主，改善為輔。結(jié)合客群定位，我們進(jìn)行了一系列思考，做了一個差異化管理，因此，最終我們運(yùn)用了不同風(fēng)格的設(shè)計(jì)，打造了適合這個年齡段客群居住的兩個生活空間。樣板房設(shè)計(jì)

The target group of the project is the young and middle-aged group of 30-45 years old, which is mainly based on rigid needs and supplemented by improvement. Combined with the positioning of the customer group, we conducted a series of thoughts and made a differentiated management. Therefore, in the end, we used different styles of design to create two living spaces suitable for this age group.

1、榮盛·金科雅苑117戶型

117 戶型針對的是40歲左右的客戶群體，定位為冷色調(diào)的精英家庭，現(xiàn)代輕奢風(fēng)格，強(qiáng)調(diào)雅居生活。樣板房設(shè)計(jì)

117 units are aimed at the customer group around 40 years old, positioned as an elite family with cool colors, modern light luxury style, emphasizing elegant living.

精英家庭 追尋低調(diào)、雅致的生活方式，倡導(dǎo)內(nèi)斂和諧的家庭氛圍，提出“雅致生活”新主張。我們希望通過并不張牙舞爪的方式去展現(xiàn)空間的美，并借著空間寧靜優(yōu)雅的情緒，去喚醒居者對生活方式及城市節(jié)奏的思考。樣板房設(shè)計(jì)

The elite family pursues a low-key, elegant lifestyle, advocates a restrained and harmonious family atmosphere, and proposes a new idea of "elegant life". We hope to show the beauty of the space by not opening our teeth and dancing claws, and by the peaceful and elegant emotions of the space, to awaken the occupants' thinking about lifestyle and city rhythm.

餐廳的四人位采用拼色的設(shè)計(jì)，在統(tǒng)一中尋求變化，裝飾畫選擇了面料褶皺的藝術(shù)處理，色調(diào)與花藝，餐椅整個的色彩相呼應(yīng)，營造出居家用餐時(shí)刻的和諧氛圍。戶型針對的是40歲左右的客戶群體，定位為冷色調(diào)的精英家庭，現(xiàn)代輕奢風(fēng)格，強(qiáng)調(diào)雅居生活。

The four-person restaurant adopts a color-matching design and seeks change in unity. The decorative painting selects the artistic treatment of fabric folds. The colors and flowers, and the entire color of the dining chairs echo, creating a harmonious atmosphere at home.