環(huán)世鉆石臺北店

項目名稱：澳門環(huán)世鑽石臺北店

設計方：平介設計

項目設計&完成年份：2020

主創(chuàng)及設計團隊：董艷，黃迪，肖明峰，楊楠

項目地址：臺北忠孝東路3段199號

建筑面積：64m2

攝影版權：龔照竣

合作方：蘇州再造設計

客戶：澳門環(huán)世鑽石

▼臨街夜景 Storefront in the night © Zhaojun Gong

項目位于臺北市大安區(qū)忠孝東路，一條充滿煙火氣息的商業(yè)街中，門店寬僅4.1m進深14m，凈層高2.7米?？偯娣e約為64㎡?？臻g內原為一家診所，改造為珠寶店后需要滿足接待、小型互動展覽、倉庫、售賣等空間功能。設計師以心型裝置創(chuàng)造成為視覺焦點的展陳空間。室內打通原本有墻體，在有限的狹長場地中打造藝術化線性空間。

The project is located in a commercial street full of worldly atmosphere, Zhongxiao East Road, Da'an District, Taipei. The store is 4.1m wide and 14m deep, with the height of only 2.7 meters. The total area is about 64 square meters. The site, which was originally a clinic, should be redesigned to meet the the client need for reception, small interactive exhibition, warehouse, and sale. The designer turned down all the walls in the original space with a heart-shaped installation in the store, as the eye-catching function, creating an artistic narrative linear space in the limited narrow site.

從空間結構、品牌內涵與藝術性三個層面出發(fā)。鉆石作為該珠寶品牌下的定制產品，店鋪裝修設計師提取未經過加工的天然礦石切面，在二維形態(tài)語言中通過變形與重組形成多面體，從心出發(fā)，將愛的具象化符號轉換為三維世界中的愛的呈現(xiàn)。不規(guī)則的LED透光設計隱喻原石打磨后所呈現(xiàn)的鉆石光澤，用視覺上最直接的方式引發(fā)路人的好奇，入店一探究竟。堅硬的外形與熠熠的藍光，詮釋環(huán)世品牌高級定制的設計理念，傳遞一份細膩與神秘。

Based on three aspects of the space structure, brand concept and art, the whole design revolves around the love contained in the brand. Diamond, as the custom product of the jewelry brand, is extracted by the designer into unprocessed natural ore slices. The design which origins from the heart, transform the concrete symbol of love into three-dimensional context, the presentation of love in the world, to be exact. The design of irregular LED translucent metaphors the diamond luster after which the rough stone is polished. This light-emitting device is not only functional but also an artistic. The most direct way is aimed to arouse the curiosity of passers-by and find out. The hard shape and shining light interpret the design concept of global brand high-end customization, conveying a delicate and mysterious.

▼平面圖 Floor plan

▼店鋪外觀a Store front a © Zhaojun Gong

店鋪裝修設計全店以灰色與藍色創(chuàng)造平衡，耕植品牌本身的形象，蘊釀出鉆石背后，關于愛的多面情感。

The whole store in gray and blue creates a balance, cultivates the image of the brand itself, and brew the mufti-facet emotion of love behind the diamond.

中心的藍色愛心裝置是空間中匠心的開始，以銀色拉絲不銹鋼材質作為包裹，不規(guī)則的造型組合成心的形狀，并隨著體驗者位置與視角的移動，產生不同空間畫面。在不同空間層次的形態(tài)語言中，藍色愛心在純凈的銀色空間基調中愈發(fā)奪目，隱約之間折射光芒；線性燈帶延伸空間，使視覺界面無限蔓延；用一顆浮夸的心形語言點亮整個灰空間，以定格的即將爆炸的心形表現(xiàn)動感，配以深色的家具陳列細節(jié)，讓空間聚焦于中央心形裝置，每個展柜都等待著顧客采擷其最動人的一面。

A blue heart-shaped installation in the center of the sight is the beginning of the ingenuity in the space. The low-key luminous block is wrapped in silver brushed stainless steel. With the movement of the position and perspective of the customers, different perspectives of images are generated. In the morphological language of different spatial levels, the blue heart becomes more eye-catching in the pure silver tone, faintly refracting light; the linear light strip extends the space, allowing the visual interface to spread infinitely; the use of an exaggerated heart-shaped installation brighten the entire gray space, expressing the dynamics with the frozen heart shape about to explode; with dark furniture displaying details, it allows the customers to focus on the central heart-shaped design. Each showcase is waiting for customers to pick up its most moving side.

▼心形展柜動態(tài)圖 Heart-shaped showcase dynamic drawing

▼心形展柜 Heart-shaped Installation © Zhaojun Gong

發(fā)光的藍紫色呼應品牌原本視覺形象，喚起消費者的購買欲。

The luminous blue and purple elements are aimed to response the original visual image of the brand and arouse consumers' desire to buy.

▼店面b Storefront b © Zhaojun Gong

▼充滿折射與反射的展示空間 Exhibition space full of refraction © Zhaojun Gong

鏡面與不銹鋼材質的包裹，延伸的展柜，讓顧客穿行其中，店鋪裝修設計沿狹長空間的行走動線設計出現(xiàn)面向不同角度的獨立展柜，在光線的各種反射之下，步移景異。

The mirror and stainless steel material allows everyone to feel the love that belongs to him and her in the diamond. Through the extended display cabinets, when customers walk through the space, independent display cabinets facing different angles are designed along the walking motion line of the narrow space. Under the various reflections of light, the scenery changes step by step.

▼拔地而起的藍色裝置柜成為純灰空間中的亮點 The blue installations rising from the ground become the bright spot in the pure gray space © Zhaojun Gong

▼售賣與展示結合的空間 the space with the function of selling and exhibiting © Zhaojun Gong

折線形鉆石展柜以其密集的平行線造型強化了空間進深感，店鋪裝修設計與心型展柜一同反射于一側的鏡面墻中，一定程度上豐富了視覺層次的同時使空間整體顯得不至于過多狹長局促。

On one side is the heart-shaped display area, and on the other is the diamond display area. Both is integrated in the connection of mirror materials. The story of love is born in this world.

部分單體作為首飾展示功能，展現(xiàn)該品牌的收藏及概念產品，另一些展柜內可不停更換當季新品。展柜的內凹壁龕空間依然是拉絲不銹鋼，結合溫暖的天鵝絨襯布，呼應品牌高級定制的產品定位。

Some monomers are used as jewelry display functions to show the brand's permanent collection, and others can be constantly replaced with new products of every season, leaving space with unlimited possibilities. The recessed niche space of the showcase is still brushed stainless steel, combined with the warm velvet underside as the jewelry background, commensurate with the overall tailor atmosphere.