汽車銷售空間的再定義

▼ 四周不同角度可見內(nèi)飾選配及充電配件展示，協(xié)助用戶提升用車體驗(yàn)

Interior options and accessories are displayed from different angles to improve the car experience.

▼ 實(shí)木雕刻的門拉手，低調(diào)的傳達(dá)出品牌的調(diào)性和質(zhì)感

Carved wood door handles understate the brand’s tone and quality.

利用空間中兩個(gè)承重柱之間的范圍鋪敘休閑洽談區(qū)，巧妙地營(yíng)造了或隱或現(xiàn)的交流場(chǎng)景。洽談區(qū)位于轉(zhuǎn)角櫥窗處，NIO LIFE 展示區(qū)則被規(guī)劃在靠近櫥窗一側(cè)，該區(qū)域通過貫通室內(nèi)外的圓環(huán)燈自然的將顧客的目光引向室外，戶外鋪設(shè)的木地板和草坪為整個(gè)空間引入自然舒適的氣息，消解了傳統(tǒng)汽車銷售展廳冰冷的氣質(zhì)，為用戶提供一個(gè)溫暖而閑適的休閑場(chǎng)景。

結(jié)合品牌“以車為原點(diǎn)，多維度鏈接生活方式”的精神，NIO LIFE展示區(qū)規(guī)劃與休閑洽談區(qū)相鄰，使洽談區(qū)的單一的交流功能為之轉(zhuǎn)變——NIO LIFE的融入增加了生活感和精致感，圍繞汽車生活開發(fā)的周邊產(chǎn)品，為用戶構(gòu)建了一個(gè)愉悅的生活方式場(chǎng)景。

The space between two load-bearing columns serves as a leisure lounge for communication, subtly hidden and visible. The lounge is at the window corner while NIO Life is on the other side of the window. The circular light linking the indoors and outdoors draws customers attention to the outside area. Meanwhile, the wooden floor and lawn introduce natural and comfortable vibe into the overall interior. It’s a way to dissolve the cold temperament of conventional auto showrooms. Instead, a warm and relaxing leisure scene is provided to users.

Combining with the brand spirit of “car as the origin point to connect lifestyles in multiple dimensions”, NIO Life is arranged next to the leisure lounge to switch its original exchange function. NIO Life adds a sense of life and sophistication. The peripheral products developed around cars and life depict a pleasant lifestyle scenario for users.

▼ 利用空間中兩個(gè)承重柱之間的范圍鋪敘休閑洽談區(qū)，巧妙地營(yíng)造了或隱或現(xiàn)的交流場(chǎng)景

▼The leisure lounge for communication unfolds between two load-bearing columns, subtly hidden and visible.

▼ 細(xì)節(jié)Details

▼貫通室內(nèi)外的圓環(huán)燈自然的將顧客的目光引向室外，戶外鋪設(shè)的木地板和草坪為整個(gè)空間引入自然舒適的氣息，消解了傳統(tǒng)汽車銷售展廳冰冷的氣質(zhì)

▼ The circular light linking the indoors and outdoors draws customers attention to the outside area. Meanwhile, the wooden floor and lawn introduce natural and comfortable vibe into the overall interior. It’s a way to dissolve the cold temperament of conventional auto showrooms.

▼圓環(huán)燈細(xì)節(jié) Details of the circular light

基于用戶體驗(yàn)布局多功能用戶專區(qū)，試圖成為品牌用戶除了工作、生活之外的第三空間，4S店裝修設(shè)計(jì)為用戶提供咖啡品鑒、休閑社交、品牌活動(dòng)等多樣化的生活休閑場(chǎng)景。親和力的木色與柔和的光線構(gòu)造舒適、自然的氣息，品牌產(chǎn)品細(xì)節(jié)的手繪圖則賦予空間藝術(shù)風(fēng)格的同時(shí)低調(diào)的傳達(dá)出品牌的工匠精神。

Based on the user experience, the multifunctional user zone seeks a role of the third space outside work and life. It provides users with diverse life and leisure scenarios, such as coffee tasting, leisure and socializing and brand activities. The friendly wood colors and soft light give out a comfortable and natural atmosphere. The hand drawings of the products add an artistic style to the space while understate the craftsmanship of the brand.

▼ 多功能用戶區(qū) Multifunction user zone

“NIO Space蔚來空間”以突破傳統(tǒng)的銷售認(rèn)知轉(zhuǎn)變顧客的入店體驗(yàn)，讓空間中情感共鳴的營(yíng)造幫助提升場(chǎng)景的趣味性和用戶對(duì)于品牌的認(rèn)同感，最終達(dá)成為用戶創(chuàng)造愉悅的生活方式的品牌愿景。

NIO Space transforms the customers’ store experience by going beyond the traditional perception of sales. It allows emotional resonance in the space to increase the fun of scenarios and users’ brand recognition. Ultimately, it is to achieve the brand’s vision to create a pleasant lifestyle for users.

▼ 平面圖Plan