營銷中心設計

項目名稱 | 蘇州樾府 

項目性質 | 營銷中心

項目地點 | 蘇州木瀆古鎮(zhèn)

甲方單位 | 保利里城地產(chǎn)

項目面積 | 785 ㎡&503 ㎡

硬裝設計 | 柏年印象、北京集美組

軟裝設計 | 柏禾建設

建筑單位 | 華睿建筑設計

景觀單位 | 摩高景觀設計

完成時間 | 2021.01

項目攝影 | 英蓋樂銳

傳統(tǒng)與當代隨性糅合、東方與西方交相輝映，蘇州營銷中心設計去掉風格與形態(tài)的束縛,讓生活回歸愜意與人文。

The project embodies casual combination of tradition and contemporary and the East meeting the West, which removes the bondage of style and form, and then let life return to comfort and humanity.

序 | Preface 

蘇州木瀆，一個從水墨中緩緩洇開的江南古鎮(zhèn)，素有“吳中第一鎮(zhèn)”、“秀絕冠江南”之譽。

Mudu of Suzhou, an ancient town in Jiangnan, has long been known as "the first town in Wuzhong" and "the most beautiful town in Jiangnan".

項目位于蘇州木瀆，浸潤在江南水鄉(xiāng)、古典園林的脈脈溫存里，蘇州人始終追尋一種愜意、東方的人文生活。

The project is located in Mudu of Suzhou, which is immersed in the tenderness of Jiangnan water town and classical gardens. Suzhou people are always looking for a comfortable and Oriental cultural life.

01 

設計思考

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如何將姑蘇人文與當代美學糅合

進行古與今、新與舊的融合探索

讓人文與時尚共融一室

給人們帶來一種當代、隨性的生活方式

成為本次設計的思考出發(fā)點

How to combine Gusu humanity with contemporary aesthetics

To explore the integration of ancient and modern, the new and the old

Let humanity and fashion coexist in one room

Bringing people a contemporary & casual way of life

It has become the starting point of this design

蘇州樾府營銷中心 | 水墨姑蘇的當代演繹

02

設計表達

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蘇州營銷中心設計以姑蘇水墨及園林為創(chuàng)作靈感

簡潔、國際化的設計語匯

寫意當代東方的愜意優(yōu)雅

為古鎮(zhèn)帶來一個當代而又充滿底蘊的空間

引領一種愜意、人文的品位生活

The design is inspired from Gusu ink painting and gardens

Through simple and international design vocabulary

Representing the cozy elegance of the contemporary Orient

Bringing the ancient town a contemporary space with heritage

Leading a comfortable, humanistic and grade life

西形東韻 | Eastern Form and Oriental Rhyme

簡雅的白色、寫意的水墨、干練的線條，營造一種東方的安靜、優(yōu)雅之美。

Simple and elegant white, freehand ink and dynamic lines create a kind of elegant beauty of Oriental quietness.

△ 太湖石漏景

獨步蹊徑、拙石臥波，自然斷裂的痕跡、未經(jīng)打磨的透漏，感受復得返自然的舒暢與愜然。

Through unique path, clumsy stone with lying wave, traces of natural fracture, unpolished leakage, here we can feel the ease and pleasure of recovery nature.

△ 水墨筆觸藝術

筆墨煙云| Ink Brush Stroke

蘇州湖畔的水墨緩緩洇開，繪出繾綣怡然的江南意境，豁然遐朗，一派清幽之境悄然生發(fā)。

The ink and wash slowly spread across the lakeside of Suzhou, drawing a romantic and pleasant mood of Jiangnan, and therefore a space of silence has quietly sprung up.